MadameBerry Studios

Art and Apparel for the Sweet and Strange

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Illustration & Design

Product Design and Illustration with a focus on Y2K, retrowave, and creepy-cute aesthetics.

Jump to:

Apparel
Product
Logos

Jump to:

Apparel
Product
Logos

Apparel Design

I have experience designing for direct-to-garment and all-over sublimation print techniques, as well as creating designs for embroidery.

Promotional image for matching "Fasciation" bomber and mask designs in three different colorways, sublimation printed

Digital key illustration for sublimation-printed bomber jacket

The Fasciation bomber jacket expands on an idea I developed regarding the phenomenon that plants and some animals exhibit which mutates the head or flower bud into warped shapes.
The print file was created in two parts: The key image of the woman on the back, and 12 separate flower illustrations that were hand-positioned to fit the garment template.
The bomber uses sublimation printing for a vibrant all-over print.

“Summoning Strawb” apparel launched alongside my Sour Berry enamel pin collection. This matching set features a summoning circle with a strawberry motif and a strawberry imp. The font chosen for the outer circle is meant to resemble otherworldly glyphs.

"Summoning Strawb" digital image for apparel

Apparel mockups for the "Sour Berry" warm clothing set, including sublimation printed joggers, hoodie, and embroidered beanie.

Some of my other sublimation apparel designs include a cyberpunk bomber based on my “Heart of the System” illustration, a collection of high-top sneakers, and a glitchy “ugly Christmas sweater” design, which you can see ideated here.

Mockup of three sublimation printed high-top sneaker designs.

Promotional image with mockups of matching "Heart of the System" bomber and mask designs, sublimation printed

Original painting and inspiration for the "Heart of the System" bomber jacket and accessory products.

Initial concept sketches for the "Ugly Xmas" sweater

Front of the "Ugly Xmas" sweater, sublimation printed

Back of the "Ugly Xmas" sweater, sublimation printed.

For this design, I created a key image featuring a single prominent character. I wanted the final output to have a retro look, so I utilized monochrome bitmap techniques to create an image with the appearance of screen printing.

"Glass Heart", digital illustration for apparel

"Glass Heart - Retro Version" T-shirt Mockup using monochrome bitmap techniques, direct to garment printed

Some further illustrations made for DtG Printing:

Mockup and illustration for a D&D-humor themed tee-shirt. Direct to Garment printed.

Key illustration for "Countdown 20xx" graphic tee

Left sleeve hit for "Countdown 20xx" graphic tee, direct to garment printed

Mockup and promotional image of "Countdown 20xx" graphic tee, direct to garment printed.

Right sleeve hit for "Countdown 20xx" graphic tee, direct to garment printed

Embroidery designs and their mockups:

Embroidered beanie mockups with their illustrated designs below.

Accessories and Products

Sour Berry Pin Collection:
This project revolved around a series of strawberry-themed pins featuring spooky and glitchy motifs. These pins are UV blacklight reactive and glow in the dark. Four pins from this collection were produced.

Mockups and reference sheet for the Sour Berry pin collection.

Product photos of the finished hard enamel pins from the Sour Berry pin collection

Other pin designs, accessories, and packaging

Keychain using "Heart of the System" artwork

Mockup and reference sheet for an unproduced pin design based on my "Heart of the System" illustration

Keychain using "CyberDiva" artwork, with a transparent detail in the center

Illustration used in the "Biblically Accurate Strawberry" keychain and sticker products

Product photo of the "Biblically Accurate Strawberry" keychain

Product photo of a set of fruit themed capsule pill acrylic pins, on their custom pill-bottle shaped packaging.

Product photo of a set of star candy themed capsule pill acrylic pins, on their custom pill-bottle shaped packaging.

Illustration of the Capsule collection acrylic pin custom backing card

Logos and Icons

When designing the current itteration of the “MadameBerry” logo, I chose a bubbly font that fit the soft and sweet Y2K vibes my products exude. The strawberry logomark can be used on its own as a favicon or in places where the logotype isn’t necessary. By changing the outline and fill, I can ensure the logo works on all backgrounds.

Logomark for MadameBerry, featuring a simple vector strawberry.

Logotype for MadameBerry with options for full color gradient fill as well as monochrome versions for light and dark backgrounds

While developing the “Sour Berry” collection logo, I wanted to keep in mind a representation of the pin collection’s fluorescence and glow-in-the-dark quality. With that in mind, I chose a font that resembled the thin and wiry qualities of a neon sign, while also reflected the straight geometric lines of the “glitched” strawberry logomark. I gave the whole thing a slight glow, which worked for the specific web and print specifications I was using this logo for.
Though this logo was only to be used on dark backgrounds, the midtone color makes it suitable for white backgrounds as well.

Logo for the "Sour Berry" collection, on both light and dark backgrounds.

Other logos and icons:

Y2K Icon for keychain merchandise

Icon for the "Cute and Cursed Club" featuring a mischievous imp, for use in newsletter and other promotional materials

Y2K Icon for keychain merchandise

Logo for a nonexistent support group for people who have a problem restraining themselves from buying fonts. It's me. I have that problem.

Y2K Icon for keychain merchandise


Jump to:

Apparel
Product
Logos

Jump to:

Apparel
Product
Logos

I am available for contract design work. Please email me at contact@madameberry.com with project details.
All materials, visuals, and sketches property of MadameBerry Studios
I deny the right to mint NFTs out of, resell, or use my artwork as part of blockchain or AI-related projects (commissioned or otherwise)

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