Product Design and Illustration with a focus on Y2K, retrowave, and creepy-cute aesthetics.
I have experience designing for direct-to-garment and all-over sublimation print techniques, as well as creating designs for embroidery.
The Fasciation bomber jacket expands on an idea I developed regarding the phenomenon that plants and some animals exhibit which mutates the head or flower bud into warped shapes.
The print file was created in two parts: The key image of the woman on the back, and 12 separate flower illustrations that were hand-positioned to fit the garment template.
The bomber uses sublimation printing for a vibrant all-over print.
“Summoning Strawb” apparel launched alongside my Sour Berry enamel pin collection. This matching set features a summoning circle with a strawberry motif and a strawberry imp. The font chosen for the outer circle is meant to resemble otherworldly glyphs.
Some of my other sublimation apparel designs include a cyberpunk bomber based on my “Heart of the System” illustration, a collection of high-top sneakers, and a glitchy “ugly Christmas sweater” design, which you can see ideated here.
For this design, I created a key image featuring a single prominent character. I wanted the final output to have a retro look, so I utilized monochrome bitmap techniques to create an image with the appearance of screen printing.
Some further illustrations made for DtG Printing:
Embroidery designs and their mockups:
Accessories and Products
Sour Berry Pin Collection:
This project revolved around a series of strawberry-themed pins featuring spooky and glitchy motifs. These pins are UV blacklight reactive and glow in the dark. Four pins from this collection were produced.
Other pin designs, accessories, and packaging
Logos and Icons
When designing the current itteration of the “MadameBerry” logo, I chose a bubbly font that fit the soft and sweet Y2K vibes my products exude. The strawberry logomark can be used on its own as a favicon or in places where the logotype isn’t necessary. By changing the outline and fill, I can ensure the logo works on all backgrounds.
While developing the “Sour Berry” collection logo, I wanted to keep in mind a representation of the pin collection’s fluorescence and glow-in-the-dark quality. With that in mind, I chose a font that resembled the thin and wiry qualities of a neon sign, while also reflected the straight geometric lines of the “glitched” strawberry logomark. I gave the whole thing a slight glow, which worked for the specific web and print specifications I was using this logo for.
Though this logo was only to be used on dark backgrounds, the midtone color makes it suitable for white backgrounds as well.
Other logos and icons:
I am available for contract design work. Please email me at firstname.lastname@example.org with project details.
All materials, visuals, and sketches property of MadameBerry Studios
I deny the right to mint NFTs out of, resell, or use my artwork as part of blockchain or AI-related projects (commissioned or otherwise)